Joining us today is Nick Lygo-Baker, a UK-based customer experience author and president of Paradigm CX. He is an expert in all things CX, especially in transforming digital channels and touchpoints.
The world has gone digital. There is no denying that fact. Digital touchpoints have created a world of convenience for millions of people. But humans still crave the most basic desires of personal interaction. From ordering a pizza online to shopping for groceries, everything is available at the touch of a button.
But what about when things go wrong? What happens when the automation fails? What happens when your a struggling startup and can't afford the high-tech and high-dollar applications that customers are craving?
Join Bryan and Nick as they discuss this interesting topic!